Marketing is something that every company needs to do, but not all companies use all marketing tools in a way that boosts their profits. With today’s technology, email marketing can be a smart way to boost your business. Here are some useful tips so you can ramp up your marketing with email and make your overall marketing a success.
Use A/B testing to view the subject line. Choose an email and use two different subject lines to see what works better. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Test different formats for your email. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. Experiment with a variety of formats, though, to determine which formats provide the best responses. Stick with what works. This helps your customers become familiar with your business, so they always know where to go in order to get additional information from you.
Be sure to get permission before you use email to contact anyone. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. ISP policy violations may also occur if you send mass emails to people who don’t want them.
Include lots of useful information in all your messages. Don’t just fill them up with information about your products. Include things that will truly help your customers. Provide your customers with articles of interest with valuable information that is not included in your website content. Put some offers into emails that will save them money on products or services. Send greetings for holidays or a personalized message for birthdays for instance.
Do not send any more than a single email message a week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Sending more than one a week may make them skip or delete your messages without regarding your work.
Avoid using too many graphics in your marketing newsletters. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. The spam folder is the likely destination for photo laden email.
Avoid using e-mails that convey critical information via images. Most email clients today, especially web-based ones, will not properly display these images. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. The most important information needs to be in the email’s main text. If you must use images, be sure they have useful alt tags.
Never send emails that do not provide a high level of value to your customers. You want to impress them with something intelligent to say, not seem like a heartless being that just wants to suck money out of them. Instead, give them information they can use, such as solutions to problems or new uses for familiar products.
Make sure to notify your subscribers of the type of information that your newsletter will contain. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This will help your new subscribers know what to expect, with no surprises.
You have to develop an marketing via email plan that is compelling. You may have to try a couple different things. If something is not working for you, try a different approach. Even when things are working, keep evaluating them to determine how you can improve upon them.
Personalizing your e-mail marketing will make it more important in the eyes of your reader. When potential customers feel your message is generic, they will be more inclined to delete it and prevent future messages from getting through to their inbox. Go beyond just adding their first name! You should understand when, why and how they subscribed to your emails. Use all of this information to focus your message to your readers’ needs.
Develop a list that specifically targets your customer’s preferences and needs. Ask your customers to join your email list and encourage them to get their friends to sign up too. Making your email list customers feel special by offering them special deals that aren’t available to the average walk in customer and they will feel privileged to be on that list.
Give your emails succinct subject lines. A subject line that is less than 60 characters long is more likely to be noticed by a reader and is more likely to be opened than a message with a lengthy subject line. Important information should be listed in the beginning, so attention is piqued.
Take advantage of holiday spending to develop promotions during these peak retail times. Consider upcoming holidays far in advance and prepare your marketing with email campaigns to take advantage of them. Create specific marketing campaigns for all major holidays, including Thanksgiving, Christmas, and Easter. Make sure you keep some interesting content to generate sales in between holidays.
Do not send emails out without having the recipient grant their permission. Most people dislike solicitations that aren’t known about filling up their inbox. Sending out spam will sink your business quickly. Preserve your reputation by sending emails only to those who want them.
You will be very successful at email marketing if you know how to go about it correctly. Directly contacting your customers is an excellent way to build the rapport you need to maximize profits. Choosing to apply what you have learned about email promoting in the tips above can help increase your income.