The golden rule of marketing with email is to send information to people who want to receive your information. One of the fastest ways to destroy the trust of your customers is to spam them with unwanted email. The following tips will help you run an effective marketing with email campaign.
Make all emails as personal as you possible. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
Market to your readers. When you have some readers, try getting them to get their friends to sign up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This will allow for organic growth of your base.
Each message needs on clear message. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Pick a message and keep your point and focus clear. People will appreciate having access to clear information and not having to read through a long email.
Always get permission before contacting any customer via email. Emails that are not wanted are likely to be regarded as spam, and people will tend to delete them or ignore them without caring about the content. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Provide your readers with special content that they cannot get on your regular website. You can also send out limited offers and discounts. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
When adding consumers to your email list, require that they double opt-in. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Don’t use too many graphics in email promoting materials. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
Use feedback, that is both active and passive, to improve your marketing campaigns. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is generally not seen by the readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Give your customers some type of incentive in your emails. Give your customers a compelling reason to give their business to you instead of your competition. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
From time to time it is a good idea to change up the format of your emails. HTML is not the only way to convey your message, and an occasional plain text email can grab your customers attention. When composed well, plain text messages can strike your readers as more intimate, opening your subscribers hearts a little more towards you and your offerings.
On your sign-up page, give your customers the option of providing their first name. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. Customers will feel less anonymous and the emails that you send will stand out in their inbox.
Only send customers emails that contain information they can use. Respect their intelligence and send useful information, not merely sales pitches. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.
Make sure your emails will grab your customers attention. Keep trying until you get it right. If it isn’t working, change it! Even when things are working, keep evaluating them to determine how you can improve upon them.
Remember to send birthday greetings to your subscribers. Provide them with the option to include their birthday when they opt-in to receive your messages. Send them an automated email on that special day. This can help to create a relationship with your customer. Consider including a special birthday offer in the message.
When advertising through email, sending out multi-part messages will help you cover everything. This type of message would offer regular text and HTML coding to make sure the recipient can view it as they prefer. This is simple to do, and it can help keep all of the subscribers on your list happy.
As you have seen, it is crucial that you only email those who have given permission for you to contact them. Email blasts are not a productive form of communication for a business and your business will suffer. Apply what you’ve learned from the article above, and you won’t be bothering anyone with the emails that you send.